FOR IMMEDIATE RELEASE
Improv Asylum Rebrands IA Innovation as Asylum Team Building, Launches New Website Highlighting Corporate Training Solutions
Boston, MA — November 1st, 2025 — Improv Asylum, Boston’s iconic improv comedy institution, today announced the rebrand of its business communication, corporate training, and team building division from IA Innovation to Asylum Team Building. The rebrand is accompanied by the launch of a new website that showcases expanded product offerings and real-world case studies demonstrating how improvisational training drives measurable results for organizations.
Asylum Team Building reflects a clearer, more direct connection to the Improv Asylum brand while signaling the division’s focused mission: helping companies improve communication, collaboration, leadership, and adaptability through evidence-based improv techniques. The new website features streamlined descriptions of training programs, customizable workshop formats, and case studies illustrating outcomes across industries including technology, healthcare, education, and professional services.
“Improv has always been about listening, trust, and responding effectively in the moment, which are exactly the skills modern organizations need,” said Norm Laviolette, CEO and co-founder of Improv Asylum. “Asylum Team Building better represents who we are and what we deliver: practical, high-impact training rooted in decades of improv expertise, tailored for today’s workplace.”
Under the Asylum Team Building name, the division introduces refined product lines designed for distributed teams, emerging leaders, and client-facing professionals. Programs range from high-energy team building experiences to multi-session training engagements focused on communication strategy, psychological safety, and leadership presence.
“Our clients aren’t looking for a one-off activity,” said Bob Melley, Director of Business Development at Improv Asylum. “They want tools their teams can use immediately and repeatedly. The new brand and website make it easier to understand our approach, explore specific solutions, and see concrete examples of how improv training translates into real business impact.”
Asylum Team Building continues to work with organizations of all sizes, from startups to Fortune 500 companies, delivering both in-person and virtual programs nationwide. The rebrand underscores Improv Asylum’s long-term commitment to the corporate training space while reinforcing its reputation for smart, engaging, and results-driven experiences.
For more information, visit www.asylumteambuilding.com
About Improv Asylum
Founded in Boston in 1998, Improv Asylum is a nationally recognized improv comedy theater and training organization. In addition to producing award-winning comedy, Improv Asylum delivers corporate training and team building programs that apply improvisational principles to improve communication, collaboration, and performance in the workplace. The Asylum family of companies includes Improv Asylum, Asylum NYC, Laugh Boston, and Lil Chuck.
Media Contact:
Norm Laviolette
CEO / Co-Founder
hello@asylumteambuilding.com
617-263-6887
